New star journalists are beginning to call their own shots. This is why one path to success for young journalists is to mind your brand, and nurture it carefully.

Like film directors, the Marquee Brothers have capitalized on the erosion of old, reliable brands and the unbundling of news caused by, among other things, the advent of the Internet. When the Washington Post and CBS News played the starring roles, they could serve content to a pliant audience under the “sports,” “business,” “tech” and “politics and policy” rubrics. The authors and editors were valuable but easily replaceable cogs in the machine. But now, individual reporters and analysts possess new power to attract audiences and take audiences with them, as Silver recently demonstrated. (via Journalism’s new Marquee Brothers | Jack Shafer)

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