Barbara K Iverson

The company plans to cash in on education with custom-made tablet computers and curricula, as American classrooms move ever closer to complete digital integration. It began by purchasing a company called Wireless Generation, rebranding it as Amplify and pouring in more than half a billion dollars. News Corp. owns Dow Jones and Company (which includes The Wall Street Journal) and HarperCollins, among many others. What it hasn’t been involved in, until now, is education. But given the rise of Common Core, a country-wide set of K through 12 curriculum standards adopted by 45 states, News Corp.’s timing makes perfect sense, at least financially (via Inside News Corp’s $540 Million Bet on American Classrooms)