Ken Doctor, writing for Niemanlab, says that news orgs are going to produce news but now they will be selling products like short articles and books for e-readers to develop incomes streams.
“individually priced and targeted at niche audiences, as CEO Mark Thompson acts on his belief that Times readers can be sold new products along “an engagement curve.” From the Post, we’ll likely see the application of the kind of media marketing savvy that now produce more than half of new Post owner Jeff Bezos’ Amazon revenues.” (via The newsonomics of selling more stuff » Nieman Journalism Lab)
Barbara K Iverson 