if we want to get serious about creating better news websites and doing better journalism, it’s not necessarily Silicon Valley’s latest tools and trends we need, it’s their methodology of measurement, iteration and adaptation. A scientific way of looking at what works and what doesn’t. Analytics we can act on rather than just numbers we can look at.

Cargo cult analytics

A good perspective on “big data” frenzy vs. using a scientific approach to work, which means looking for meaningful measurements.

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