“twiplomats” instead of diplomats, “netizens” instead of citizens and cyber groups and networks instead of States. It was, therefore, hardly surprising that countries such as the United States employed a very large number of digital diplomacy staff in their Foreign Office. (via UN International Media Seminar on Peace in the Middle East (Istanbul, 8-9 Oct. 2013) – Closing session – Press release (10 October 2013))