What is personalization for news providers these days? With the proliferation of mobiles, it is a new frontier.

People’s interest in local news is to participate in a shared local news agenda, so they want to be aware of the things that are happening around them that either directly impact them or that they can see or hear, or that involve people perhaps they know or locations that they know, so that they can share information and discuss that information with colleagues and neighbours and friends and family. (via How news sites are boosting ‘stickiness’ with personalisation | Media news | Journalism.co.uk)