Forbes story about Re/Code, but in a larger sense it is about journalist as brand. Social media has helped journalists more than people in other professions, and now some are spinning away from the companies they worked for. 

Nate Silver, David Carr, Swisher and Mossberg of Re/Code, and Omyidar’s group (Jay Rosen, Glenn Greenwald, and Dan Froomkin) are examples of journalists with solid social followings who are going out without large established publishing empires behind them.