Barbara K Iverson

“We do these very rarely — maybe a few a year — and we evaluate them on a case-by-case basis,” explained Blodget. “The deciding factor is whether we think the trip will lead to stories that our readers enjoy. We always disclose any arrangements prominently (being clear and straightforward is the key). We also don’t guarantee any kind of coverage, or coverage at all.” He said in the London case, the story “sounded like a cool adventure that our readers might enjoy.” (via Why Business Insider lets its reporters fly on sources’ dimes | Digiday)