“but it’s conversational, global, digital, and smart. Treat readers’ time well. Above all, don’t talk down to the readers. And don’t take yourself too seriously.” The effort, that serious casual, borrows much from what we’ve all learned in last 20 years on the news web. Often, it works quite well; less often, you can find yourself midway through a story and wondering why you’re still reading. Throughout, you get the sense that these are journalists grappling for answers on big issues and little, much as their readers are. (via The newsonomics of Quartz, 19 months in » Nieman Journalism Lab)

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