But the premise that journalism and content marketing are thus interchangeable rests on an assumption that would make any of my J-school professors squeamish: That journalism exists in part to help corporations tell stories. Imagine if Standard Oil had offered Ida Tarbell a healthy salary to edit their corporate newsletter instead of writing all those pesky exposes. Would she have taken it? (via Is Corporate Storytelling Replacing The News Business? ? Co.Labs ? code community)

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