As the WWW gets a couple of decades under its belt, it is time for a paradigm shift in how we write online. Medium is going to be a part of the shift.
“the content management system is destiny. On Medium, what you see is what you get, meaning you can see what you make as you make it. Photos drop in simply and text is easily managed, with lots of white space framing the work.(via A Platform and Blogging Tool, Medium Charms Writers – NYTimes.com)