Maybe the cost to the cloud storage companies because of loss of trust will propel them into action to be more selective about data.
“The US administration still needs to work on recognizing the importance of whistleblowers and to pass legislation that guarantees true whistleblower protection (one that includes contractors like Snowden, for example) rather than holding so rigidly to the Espionage Act, a law conceived in 1917 for a country grappling with the First World War and which would offer no recourse for Snowden if he was ever to return to the US. Then, that would finally be a step towards the transparency Obama has been consistently promoting, at least in principle. ”(via Edward Snowden, a Year Later | TechPresident)