This piece from Editor&Publisher gives detailed descriptions of several newspapers that evolved into news operations that are willing to look at news ways of doing journalism in order to bring in some revenue. Some of the collaborations are with advertising entities, but others are clever ways to produce features for syndication. I think this considering and discussing the implications of these efforts on the careers and work that the reporters involved in these efforts end up doing is good for my reporting students and for Advertising and PR students, too.
“This is not just another special section or newsroom beat. It is taking various content sources and creating a product that is fun to read, as well as being informative. We are providing advertisers an opportunity to connect on a deeper level with a very passionate audience. Other newspapers should think about the integration of a product like this throughout the brand.” (via Editor & Publisher ®)
Barbara K Iverson 