publishers’ use of comics is nothing new, it has become an increasingly popular story format as more publishers realize what it can do for their traffic numbers. Maps, charts and comics travel very well in the age of social distribution, giving publishers an effective tactic to getting their content in front of more people — even if those people don’t ultimately end up clicking over to publishers’ sites. “It’s much easier for someone on Twitter or Facebook to see an image pop up in the their feed than to have to click a link and be sent someplace else,” Holmes said.

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