Barbara K Iverson

Taster enables the BBC to release its ideas early, get direct feedback from audiences and improve them if we see potential. More ideas will be regularly introduced into Taster and could come from anywhere across the organisation – from TV and Radio production, to our technology experts in BBC Future Media and our digital innovation team. This ensures greater collaboration across the BBC and with the wider industry, enabling us to innovate quickly and work on a range of ideas in response to audiences’ rapidly changing media habits.