Nine audience engagement insights from ProPublica’s Amanda Zamora – World News Publishing Focus by WAN-IFRA
1. Audience building in social networks is key to ProPublica’s success
2. Find experts via social media and your own social media networks.
3. Make the time for social media – it takes time
4. Facebook newsfeed is important, but create communities as breakout groups.
5. Get into link sharing and curating content from other sites.
6. Chat apps can start conversations between journalists and readers.
7. Snapchat experiments are fun.
8. Future ideas: VR, get audience into data collection like environmental data