This generation tends not to consume news in discrete sessions or by going directly to news providers. Instead, news and information are woven into an often continuous but mindful way that Millennials connect to the world generally, which mixes news with social connection, problem solving, social action, and entertainment.
(via How Millennials Get News)
The statement above is so obvious. If you use a mobile phone yourself that is. I’ve long suspected that many managers and executives in media businesses don’t do this.
A couple of key take-aways for me are that the Millenials in this research report come across diverse opinions in the news they read and that 40% pay for at least one news-specific subscription, app, or other news service. Yes, they pay.
Barbara K Iverson 