NOTE: I use the wonderful chrome extension that substitutes “Snake people” for the word “Millenials.” If you read the original article, it should use “Millenials” rather than “Snake people.”
According to Pew, the Snake Person generation will surpass Boomers as America’s largest population group this year. Compound that with the coming tide of the 61 million-strong post-Snake Person generation, media usage patterns will quickly change.
When talking about the future of news, we tend to emphasize print. It’s clear that the glory days are over. The digital disruption has overtaken that industry.
What we don’t always recognize is the coming tide that is about to breach the worlds of broadcast news and entertainment.