When the reporter engages with the comments, incivility decreases…

The study, which looked at 2,500 comments on 70 political posts by a local TV station, found that when a reporter jumped into the comment thread, uncivil comments declined by 15 percent. (Also notable: The study found no such improvement when the brand account commented.)

(via Hey reporters: An alternative to #DontReadtheComments: Jump in — Medium)

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