I sent the link to this article around to folks I know, as I thought it was an amazing article for say, journalists who need to understand code, but not necessarily be coders. It was long, but it was so well-designed length ended up being a feature not a bug. The stats show I wasn’t the only one who took to this presentation.

The conventional wisdom is that Internet users have the attention span of a goldfish – the shorter, the better. That’s what makes the runaway success of Bloomberg Businessweek’s “What Is Code?” – a 38,000-word opus on software engineering that took up an entire double issue of the magazine – all the more surprising.

(via Bloomberg’s ‘What Is Code’ Feature Was A Massive Hit – Here’s Why)

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