What will save journalism and the news business?
Jeff Jarvis says what he has said for years, again, in a way that anyone should be able to understand, even publishers:
way“…doing the reporting that no one else is doing; serving people’s needs with substance rather than momentary distraction; helping to improve our lives and communities; surprising, engaging, enlightening, and educating the public. We will measure our worth not with old, mass-media metrics that count pageviews, unique users, and eyeballs by the ton. It will come with measurements of impact and value.”