What will save journalism and the news business?

Jeff Jarvis says what he has said for years, again, in a way that anyone should be able to understand, even publishers:

way“…doing the reporting that no one else is doing; serving people’s needs with substance rather than momentary distraction; helping to improve our lives and communities; surprising, engaging, enlightening, and educating the public. We will measure our worth not with old, mass-media metrics that count pageviews, unique users, and eyeballs by the ton. It will come with measurements of impact and value.”

(via Amid Constant Layoffs, Journalists Should Stop Parroting Each Other | Observer)

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