Big viewer numbers are always relative to the pool you are talking about. This story shows that though the NFL ratings on TV are the big fish in the pond, TV media businesses need to understand the “pool” is drying up….
But at the very least, it should remind the TV Industrial Complex that Americans don’t have an infinite appetite for the NFL — they seem pretty sated. So if you’re looking to stop TV’s slide, you’ll need to do it with something else.
(via NFL TV Ratings Are Flat, and Declined in 2014 | Re/code)