“Recognizing this fact, parents will want to regulate their children’s TV viewing in the context of those children as individuals. Ultimately, Mom is right: the more time spent sitting on the couch, the less time spent in physical activity, reading, and interacting with friends. The lack of physical activity and intellectual pursuits has obvious physical and cognitive consequences. TV may or may not rot the brain, but sitting perched in front of the screen for so long does seem to waste it.”