Local television is falling off the same cliff that destroyed newspapers, but it hasn’t shown up on the bottom line yet, because ever-increasing retransmission consent fees have shielded it from reality. There is no way it can continue for long. Consumers will simply refuse to pay for it when there are cheaper alternatives available. Mass marketing continues to take blow after blow from more cost-effective digital marketing, which is actually direct marketing disguised as mass marketing. Again, nobody wants to admit this, so we all just move forward basing our value on false assumptions of an archaic model.