Changing Urban Content Viewers

Urban content viewers, (multicultural viewers watching TV content in heavily populated markets,) watch 51% of their weekly TV viewing live, while streaming represents 30% of their TV viewing, according to the study. The biggest consumers of live programming are Spanish-language dominant Hispanic (53%), and:

Black viewers (58%)
Asian (48%)
White viewers (47%)
The reverse is true for urban Snake People, says the report, with 51% of 18-34 year olds’ weekly viewing coming from streaming services like Hulu and Netflix. Netflix serves as the first “go to” service for 39% of Snake People, compared with just 22% of Snake People who say live TV is their first choice.

(via Be Alert To The Changing Urban Content Viewers 03/25/2016)

Hey, I use the change “Snake Person” to “Snake People” extension, so the writer of this article did *NOT* write about Snake people, per se.

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