June 2016 FCC Reverse Spectrum Auction Explainer

In what’s known as a reverse auction, the initial process will run over a month and include 52 rounds of bidding in all, with the FCC picking over the inventory and offering stations a price the agency thinks that station’s airwaves are worth.

If the price is right, the station gives up its space on the TV dial and either closes down or chooses another means of reaching viewers, such as switching to another broadcast frequency or choosing to air on cable only or going online.

(via A media buyer’s primer on the FCC spectrum auction)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.