EDELMAN HIRES TOP ADVERTISING BLOGGER: “The move is yet another blogger-makes-it-big tale…”

Steve Rubel who writes “Micropersuasion” the top ad blog according to Technorati, has been hired by the Edelman agency. PR bloggers are in demand, too,

Edelman recently has also hired Michael Krempasky, a public-affairs blogger, and Phil Gomes, who writes about online communications. Others agencies have gone a similar route. Weber Shandwick, the world’s largest PR firm, recently hired Jeremy Pepper, writer of popular PR blog Pop PR Jots as group manager in its San Francisco office.