Finding Eyeballs

How publishers can overcome the abundance problem in mobile advertising | Poynter..

This is useful even if you aren’t selling advertising at the moment. I like his suggestion about going specific, as in location or very personalized within a niche. That might be mean not just 18-25 college students, but digging within that group.

He is saying you deliver value – even in ads. If we are talking blogging and audience we can apply some of this. If we are talking mobile apps, we can certainly brainstorm something, even if we can make it ourselves.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.