With Google’s grant, the institute will reach out to developers to automate the collection of data, designating how women fit into fictional and non-fictional worlds. The institute has not made clear how it hopes to identify women and further establish their marginalization through that automation process (presumably that’s mostly for the developers to figure out), but we imagine a combination of audio and visual analysis that check for a number of typical female identifiers would do the trick.

Google funds research tool for gender role analysis in TV, films | Ars Technica

This would be a great step in then looking at how we could begin to use television to make us smarter than dumber and meaner, if we were able to balance out the mix of content produced for television. 

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