News has gone from a device that shows up on your door step to a website, which just opens up a whole new universe of ways of understanding your readers and listening to your readers better. Anytime anyone does anything on a website, that is an event and that person leaves a trail of data. Putting all of that data together is definitely a non-trivial task. It gives so much immediate insight into the way people use your product, how your products can be improved, what new products you should be thinking about. I think that’s a real transformation for anybody in any business.