Think of news aggregators and social media sites as the networks to your TV show, Monastiero said. “If I was a publisher, I’d rather spend my resources trying to help Flipboard, Google, and others trying to curate this content. I’d rather spend my resources helping them to understand that I make the best content; therefore, they should assist me in serving it to the highest number of people. And my quality journalism is going to help your Google Search, your Flipboard landing page, your Yahoo news site.” “Make content that’s professional, relevant, timely, honest, and high-quality, and the search sites [and aggregators], which are exceptional at differentiating between good stuff and bad stuff, will want to show your stuff to their users,” Book advised. “Focusing on high-quality journalism and reporting, in the case of news, always trumps how you deliver it.”

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