Interesting long post on the future of blogging. I think the splitting of the content idea is very strong. Will use this in class with my bloggers. Here’s my view of life in the content world today: Stop worrying about pageviews. it’s a stupid stat. Worry about engagement. I’m a lot more interested in average time on a page and whether they click to other pages (or affiliate links) than I am how many people hit a page. Long content rocks. Use the journalistic aspect of a blog to generate the content over time, but make sure you pull it all together into fewer, longer, well-written topic specific pages over time. If you can do that IN the blog, okay. but I think the model of “short blog posts” -> “longer rewritten blog page” -> “ebook of pages” is the model most of us should be thinking about (and yes, ebooks is the next phase of life for that content, whether given away as part of other promotions or moved to Kindle/iBook or some form of paid published content. if nothing else, thinking like this will help you focus on writing quality content and away from the kind of “blog filler” crap that wastes time and generates no real value…

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