There are all kinds of practical challenges for an “editioning” scheme like this, too, from the mechanics of citation practice on through to publishing workflows retrofitted for iterative updates.
As an academic who suffered because of “Tenure evaluation committees discount popular writing, and professors who publish for the educated public—and not for their colleagues too—pay a (diminishing?) reputational price for their choice of audience. – See more at: http://culturedigitally.org/2015/05/media-scholarship-needs-updating-iterative-article-editions-for-a-sped-up-world/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=b1a8364797-Need_to_Know_June_1_20156_1_2015&utm_medium=email&utm_term=0_e3bf78af04-b1a8364797-31687957#sthash.p87YdB0q.dpuf”
Barbara K Iverson 