“The basic assumption of the news business model – the subsidy that advertisers have long provided to news content – is gone,” said Larry Kilman, Secretary General of WAN-IFRA, who presented the survey at the 67th World Newspaper Congress, 22nd World Editors Forum and 25th World Advertising Forum in Washington, D.C. “We can freely say that audiences have become publishers’ biggest source of revenue.”

(via World Press Trends: Newspaper Revenues Shift To New Sources – WAN-IFRA)

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