electronic beacons that beam Bluetooth signals to your phone. It’s all part of an emerging “nearables” trend, in which sensor-equipped everyday objects detect your precise location, identify your personal information, and collect data about what’s happening. Once you opt in, beacons deliver an enriched shopping experience, including coupons and news of special deals.
Amy Webb brings us “nearables” which are coming to a store near us sooner than we might have imagined. It sounds like the beginning of “Minority Report” but with smell-o-vision instead of police sanctions. As you shop for groceries, nearables will beam coupons and suggestions based on your shopping profile to your mobile device.